7 best ways for building strong Employer Brand
Discover what your employees are saying.
A confidential staff survey may be a good way to know more about what your employees consider your current employer brand. What would they assert to a friend about the organisation? What do they think are the simplest things about working there? What makes your organisation different to other employers within the industry? What, if anything, would they wish to improve? Use the feedback to assist develop the messages you’re looking to portray. Your employer brand should accentuate the positives, but it also must be realistic and therefore the opinions of your current employees will help to shape this.
Make positive changes
Look at the results from the staff survey and begin to form any positive changes needed. Share the results and action plans openly with employees. Things won’t happen overnight, but if they see developments happening, they’re more likely to remain on the journey with you. This will assist you to carry on to the talent you have already got. A company with a high staff turnover is additionally one among the key things which is probably going to boost concerns among potential recruits.
Update your website
If you don’t have already got a fanatical careers and recruitment section on your website, look to feature an area for this and fill it with engaging content. Include your organisation’s values so people can see if they fit with their own. Outline how you wish to figure, the corporate culture and therefore the organisational structure; these all help potential recruits to know if they would fit in well. List reasons why people should consider working with you. What makes your organisation stand out? How do you reward employees? Don’t forget to use the case studies of the worker success stories you’ve created and to feature details of the progression and training opportunities available.
People automatically expect an organisation to possess a social media presence and this is often likely to be one among the primary places they visit when trying to find information about the company. It’s an excellent opportunity to supply a behind-the-scenes glimpse of the business. Review your social media activity to ascertain if it reflects the culture of the organisation and whether it’s effect to spotlight employee success stories and fun initiatives. Trust employee ambassadors to urge involved your social media activity and to feature ‘real life’ voices to the conversation.
Embed the brand into everyday life
To be best, an employer brand must become a way of life. The leadership and management team got to be committed to the brand and lead by example. Continually search for ways to remind employees why they bought into your company within the first place. Deliver on any promises made regarding recognition, reward and progression, and ensure your brand runs consistently throughout your approach to people management and internal communications.
It is good practice to still ask employees for ongoing feedback. As new generations enter the workforce there could also be a change in needs and a shift in perceptions. Regular employee surveys will help ensure your employer brand stays agile and remains attractive to new talent – and to this employee you worked hard to attract in the first place
If you’ve developed and nurtured an employee brand you’re pleased with, search for ways to realize recognition for it. Best employer related awards, which are judged by external assessors, are an excellent thanks to further enhance your employer brand.